Top 5 Beauty Retail Apps in Portugal Q4 2023 Performance

During the fourth quarter of 2023, the top 5 beauty retail applications in Portugal demonstrated varied performance in terms of downloads, revenue, and weekly active users. Below is an overview of each app's performance based on Sensor Tower data.

Sephora - Maquilhagem e Perfum experienced a notable increase in downloads and weekly active users. Downloads peaked at approximately 11K in the final week of December, showing a general upward trend from 4.9K at the beginning of October. Weekly active users also saw a significant rise, starting at 8.7K in late September and reaching 17.6K by the end of December.

Douglas – Perfumes e Cosmética saw a moderate increase in downloads throughout the quarter. Downloads started at 265 in late September and gradually increased to 686 by the end of December. However, there were no available metrics for revenue or weekly active users.

OnSkin - AI Product Scanner showed consistent revenue with slight fluctuations, peaking at around $266 in mid-December. Downloads fluctuated throughout the quarter, with a significant peak at 1K in the final week of December. Weekly active users also increased steadily, starting at 1K in late September and reaching 2.3K by the end of December.

LOOKFANTASTIC: Beauty & Makeup maintained a steady performance in downloads and weekly active users. Downloads peaked at 521 in the third week of November, with a slight dip in early December before rising again to 513 by the end of the month. Weekly active users showed minor fluctuations, starting at 4.6K in late September and ending at 3.9K in December.

BEAUTY BAY had a gradual increase in downloads and weekly active users. Downloads started at 83 in late September and peaked at 258 by the end of December. Weekly active users followed a similar trend, starting at 319 and reaching 816 by the end of the quarter.

For more detailed insights and data on these apps, visit Sensor Tower.